I'm a Commercial Director specializing in "Impossible Realities" —
campaigns that blend live-action authenticity with boundless visual
imagination. I don't just film what's there. I build worlds that
should be there.

My background is unusual: before directing, I spent years as Creative
Director at Gravity, Israel's leading post-production house. That means
I don't just see the emotional arc of a scene — I simultaneously see
the technical architecture of the world around it. On set, I already
know the composite. In post, I already know the performance.

The result? Films that feel like a $10M production — whatever the budget.

── HUMOR & CHARACTERS ──
Hellmann's "Tastebuds" — 500M+ views.
Animated tastebuds as chaotic characters. Visual wit that
transcends language. SpongeBob meets Pixar polish.

── AWE & SCALE ──
Monday.com "Elevate 2025" — A hyper-realistic metropolis built
entirely with AI. Every human, every building, every texture:
generated. The brief was impossible. The result looked like
a New York studio production.

── CINEMATIC ACTION ──
Cinthol India — 220M+ views. Shot on location with live animals,
real water, real chaos. Organic VFX integration that makes the
impossible feel inevitable.

His work throughout the years includes brands such as Sony, 7up, Volkswagen, Pepsi ,Honda, Soda stream, Unilever, Muller, Nestlé, Air Wick , Peugeot, Toshiba, Hyundai, Citroen,  Orange and many more.

Awards

2025 - Passport card  - was featured on ads of the world that collects the best commercials in the world

2024 -  cinthol - the three monkeys - india - was featured on ads of the world that collects the best commercials in the world

2023 - StackAdapt -  WON SILVER WINNER— NON-BROADCAST

2022 - Stackadapt - won Platinum Winner in the non-broadcast, marketing brand video category!

2022 - Agmatix - adsoftheworld - was featured on ads of the world that collects the best commercials in the world.

2022 - Agmatix - was featured on Behance Motion Graphics.

2022 - Etoro the feed is talking - won Best brand award at the YouTube creative partners event.

2021 - "We trashed the forests"  nominated for best tv ad.

2021 - The JNF "We trashed the forests" won the Golden Cactus. 

2017 - Foldimate was chosen as one of the viral movies on Facebook.

2015 - Amdocs - Selected for one of the best campaigns in the field of high-tech companies

2015 - Wobi - won second place in the favorite commercials of 2014 in Israel.

2013 - Silver award at Promex for the promo "Master Chef - Pots" for Keshet.

2011 - Advertisement video for the Israeli government advertising "Glass Boy" A video that has was published in countless international magazines such as FUBITZ

2010 - The Lottery "Winner - The sperm" commercial won gold cactus Award

2010 - Golden Cactus for the movie "Wheelchair" Video for the People in Red Association

2010 - "Wheelchair" participated in the official Siggraph competition.

E-mail: roni.kleiner@gmail.com

phone:+972544523747