Roni is a leading director in projects combining live action and animation, creating a natural interaction between actors and animated characters. Roni has the ability to tell a story in a sensitive and intelligent way and spice up his films with humour and comedy. His love for enriched animation commercial is always accompanied by his skilful ability to create an emotional experience for the viewers. He has a unique talent in building visually rich worlds, telling stories, and creating comedic and emotional nuances.
Roni continues to expand his work into new exciting diverse directions, with his inspiring artistic eye and the great technical knowledge to bring his ideas to life.
His work throughout the years includes brands such as Sony, 7up, Volkswagen, Pepsi ,Honda, Soda stream, Unilever, Muller, Nestlé, Air Wick , Peugeot, Toshiba, Hyundai, Citroen, Orange and many more.
2021 - The JNF "We trashed the forests" won the Golden Cactus.
2017 - Foldimate was chosen as one of the viral movies on Facebook.
2015 - Amdocs - Selected for one of the best campaigns in the field of high-tech companies
2015 - Wobi - won second place in the favorite commercials of 2014 in Israel.
2013 - Silver award at Promex for the promo "Master Chef - Pots" for Keshet.
2010 - The Lottery "Winner - The sperm" commercial won gold cactus Award
2010 - Golden Cactus for the movie "Wheelchair" Video for the People in Red Association
2010 - "Wheelchair" participated in the official Siggraph competition.